This new book was published in 2020 by CEACOM of the University of São Paulo with the support of UNESCO-GAPMIL. It addresses the concept of MIL Cities defended by UNESCO. It has authors and experts from 14 countries of this entity, as well as renowned researchers, market professionals and activists.

Center for Evaluation and Measurement Studies in Communication and Marketing - ECA/USP

Global Alliance for Media and Information Literacy Partnerships

Main concepts

The Smart Cities framework emerges at the beginning of this century and invests heavily in new technologies applied in electronic governance, public administration, urban planning, the environment, international connections, social cohesion, human capital and the economy, in order to have a better quality of life in cities. The emphasis in this framework is on new technologies.
The MIL Cities framework or Media and Information Literacy Cities defended by UNESCO and Alton Grizzle appears in 2018 at events of that organization. It is an evolution of the Smart City and Knowledge City, given that to be truly sustainable, smart cities must also be MIL cities. This implies educating, training and empowering citizens of all age groups and social classes, as well as the various stakeholders from the most traditional to the least traditional, such as startups, subways and other public modes in the city, travel agencies. communication and marketing, banks, among others, to establish cooperation networks and make a critical, ethical, truly creative and responsible use of the new infrastructures and technologies offered by contemporary cities. The emphasis in this framework, different from the previous ones, is in the human elements and not in the technological.
A metric is a measurement system that quantifies a trend, a dynamic or a characteristic. In virtually all disciplines, practitioners use metrics to explain phenomena, diagnose causes, share findings and project future results “(BENDLE, 2006).

Virtual Reality version

Based on the concepts presented, Prof. PhD. Heliodoro Bastos, renowned catunist known as Dorinho, wrote a chapter of the book filled with cartoons that provoke reflection on the MIL Cities. From this chapter, Prof. PhD. Leandro Yanaze, author of another chapter of the book, proposed the creation of an environment in Virtual Reality to promote immersion in those cartoons. See the result:

MIL CITIES IN VIRTUAL REALITY

Professors

Prof. PhD. Mitsuru H. Yanaze

Prof. PhD. Mitsuru H. Yanaze

Full Professor of the School of Communications and Arts (ECA) of the University of São Paulo (USP) and CEACOM Coordinator, trainer of generations of professionals and author of bestselling books in the marketing area. Book editor.

Prof. PhD. Felipe Chibás Ortiz

Prof. PhD. Felipe Chibás Ortiz

Associated Professor, UNESCO Representative for Latin America and the Caribbean at UNESCO GAPMIL, member of CEACOM, author of numerous books on Innovation, Marketing, etc. Book editor.

Prof. PhD. Dorinho Bastos

Prof. PhD. Dorinho Bastos

Associated Professor at CEACOM at the School of Communications and Arts (ECA) at the University of São Paulo (USP) and renowned cartoonist. Cover and chapter author in this book.

Prof. PhD. Leandro K. H. Yanaze

Prof. PhD. Leandro K. H. Yanaze

Professor Doctor at the Federal University of São Paulo (UNIFESP). Author of several books on digital communication. Chapter author in this book and developer of the Virtual Reality version.

Authors

Foreword Anton Grizzle
Preface Jesus Lau (GAPMIL – UNESCO)
Introduction Mitsuru Yanaze, Felipe Chibás Ortiz (CEACOM/USP)
Preliminary Note Felipe Chibás Ortiz (UNESCO Representative for Latin America at UNESCO GAPMIL)
0. MIL Cities Metrics and Artificial Intelligence under UNESCO perspective: São Paulo case Felipe Chibás Ortiz, Alton Grizzle, Aline M. Borges, Flávia Rudge Ramos, Barbara Mazzetti e Orlando da Silva Junior (Cuba, Jamaica, Brazil)
1.1. Libraries as learning and empowering bridges for MIL Cities Estrella Luna Muñoz (México)
1.2. Harnessing the Power of Libraries in Nairobi to become Media and Information Literacy Learning Centres Wallace Gichunge (Kenya)
2.1. The Best Place in the World: Modeling the Neighborhood Howard Blumenthal (United States)
2.2. Transit Digital Art Lab: A Case Study Paul Guzzardo (United States)
3.1. Roll of City hall, Public Institutions and Citizens to build MIL cities Maja Zaric (Serbia)
3.2. Launching MIL Projects in Hong Kong under the Smart City Blueprint Alice Y. L.Lee (China)
3.3. Public Communication as an intersection for the construction of a MIL City concept: the São Paulo City Hall Simone Denise Gardinali Navacinsk e Elaine Cristina Gardinali (Brazil)
4.1. Health Institutions have Preventive Health Information like Mil Cities: Metrics and Actions Milouda Boichou (Marrocco)
5.1. - Informational Media Literacy in the city of São Paulo: a new look at Culture, Art, Leisure, Sport and Tourism Davi Mayer (Brazil)
6.1. MIL Cities and the role of African Universities: Observing the relevance of Information Ethics programmes in six African countries Rachel Fischer e Coetzee Bester (South Africa)
6.2. Media and Information Literacy in the Higher Education System on the Post-soviet Space: Potential and Development Prospects Irina Zhilavskaya (Russia)
6.3. University cities as MIL cities: Case Study of FACENS University Center Regiane Relva Romano (Brazil)
6.4. Pedagogical trails for citizenship in the development of MIL Cities Leandro Key Higuchi Yanaze, Edna de Mello Silva, Yohhan dos Santos Ribeiro, Andreia Neves Asami (Brazil)
7.1. Technological and Cultural dimensions of a safe MIL city Giovanna Gianturco e Mariella Nascenzi (Italy)
8.1. Fake News and Media Literacy in Jamaica: The Influence of the Broadcasting Commission as a Component of a Global MIL City Jeffery Deans (Jamaica)
9.1. Artificial Intelligence, Startups and Digital Channels: Inclusion, Efficiency and Quality in Service to Organizations in MIL Cities Rúbia Steiner (Brazil)
10.1. Security within MIL cities: how the citizen-reporter relationship plays na essential role in Journalism Rachel Schnalzer (United States)
11.1. Creating a SMILE centre in Tunis: MIL, Governance and Sustainability Divina Frau-Meigs (France)
11.2. Strengthening data and Information Literacy for Inclusive, Safe, Resilient and Sustainable Cities in the Global South (focus on India and Africa) Jagtar Signh e Kiran Pandey (India)
12.1. More Women in Politics: a challenge for the MIL Cities Wania Torres (Brazil)
13.1  Integrated Communication Objectives and Goals for Wise Cities / MIL (Wise and Media and Information Literacy Cities) Mitsuru Yanaze (Brazil) e Felipe Chibás (Cuba/Brazil)
13.2. From Smart cities to MIL cities: Integrating Media, Information and Digital Literacy in City Plans for Sustainable Smart Cities  Jude Chukwunonso Abugu (Nigeria)
13.3. - La Habana from 500 to MIL: contributions from urban anthropology Avelino Víctor Couceiro Rodríguez (Cuba)
13.4. The MIL Cities: a Look at Cartoons Dorinho Bastos (Brazil)